We facilitate the use of technologies to turn creative ideas into engaging experiences, products and stories.

Historic photo of a man wearing a Radio Bolha T-shirt.

BASTIDORS

authentic in what we do, authentic from the start

Before the CNPJ came pirate radio, that is, subversive radio. A Radio Bolha. That's the origin of the name. It was 1993, the signals of Bolha invaded the radios of São José do Rio Preto, taking punk rock to the interior of SP. The first electronics project of Bolha? The homemade construction of a transmitter.

learn about our history

The hand of a seamstress working on the Dress for Respect project dress.

Bolha specializes in adding talent.

We create teams to solve the challenges of each project, from idea to execution, we apply our innovation ecosystem - designers, developers, engineers, producers, researchers, artists and craftsmen, entrepreneurs and many other talents - to get ideas off the ground. Bolha researches, co-creates and manages all stages of project execution.

Methodology

Graphic explaining the methodology of Bolha, which is based on the concept of the triple diamond. Divided into the Discovery, Design and Build pillars, the graphic shows all the work phases of Bolha: ideation, feasibility, definition, prototyping, development and launch.

Graphic explaining the methodology of Bolha, which is based on the concept of the triple diamond. Divided into the Discovery, Design and Build pillars, the graphic shows all the work phases of Bolha: ideation, feasibility, definition, prototyping, development and launch.

Our values

Experience

Our ecosystem has talents from diverse backgrounds, but with one thing in common: seniority.

Making it viable

We solve challenges. We translate ideas into viable solutions that become remarkable stories.

Technical planning

We are not just doers, we exercise a lot of strategic and business thinking.

Transparency

Open communication about risks, obstacles and course adjustments - common issues in innovation.

Search for quality

We are detailed and restless, we seek to extract the best at every stage: from design to efficiency and performance.

Less of the same

We have the courage to do things differently, experiment and break new ground. Our projects are unique.

Our story

2022

To celebrate our 12 years, we created the new brand of Bolha, a secondary version that will be connected to the generative art, AI and digital transformation initiatives. We produced 2 new devices for C6 Bank and WWF, and also developed a deep voice project.

We were at Hack Town with a gallery from Bolha and helped produce the Casarão and brought two activations: a multiplayer game projected on the building and a vending machine connected to WhatsApp.

21|20

A standing person watches screens that display animated images automatically generated from the viewer's emotions.

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We created and developed solutions that allowed the launch of 4 startups, produced web games for Sprite, did another project for Google, created a remarkable experience for Prime Video, and the My Skin service for NIVEA.

2019

Smart Office project interface, developed for Alpargatas. Smart Office is a solution for booking rooms and workstations in the office.

We developed Coca-Cola's activation at Lollapalooza, made Inovabra's unicorn statue, and prototyped an inventory control automation solution.

This year, Bolha created projects for Petrobras, KitKat, Banco Next, Alpargatas, Oxfam Brasil, among other clients.

2018

Interface of the Dress for Respect project responsible for mapping and presenting the heat map of the touches received by the dress created for the project.

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We had 2 projects at the World Cup: one for Budweiser; and an action that used style transfer technology for GoDaddy.

We created an image recognition action for Nissan, a hair analysis device for Natura, a device for Adidas, as well as projects with Kinect, blockchain and robotics. Of all this, the highlight is the Dress for Respect project.

2017

Safe Cap presentation board, showing the cap and the hardware and its components.

We created the leading accessibility and inclusion product for the deaf: ICOM is a complete call center solution in Libras. We made the Safe Cap, the Ford cap that is on display at the Chicago museum; an action at Rock in Rio with Itaú, Google's Smart Mirror, children's prostheses, and prototyped a vaper for the North American market.

2016

Couple kissing wearing the masks with Alike from Skol Beats

We developed 4 landmark projects. Let's summarize it like this: a website for Hershey's made of real chocolate; a masquerade ball with the perfect match; Gaudí Virtual Tour was our first teleportation experience; and No Pulso do Brasil brought an emotional message to the Olympic athletes, in Rio 16, using augmented reality.

And we also created Cerebeats, an experiment authored by Bolha, which uses neural waves (NeuroSky) to create music through a synthesizer.

2015

Printer and app developed by Bolha for the CNA Hello Pizza project.

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It was a special year with innovative hardware, IoT and neural sensor projects. Bolha developed CNA Hello Pizza, Toyota Prius Challenge, Brahma's Copokê, Heineken Door Lock, actions for Twitter and Rock in Rio, and a virtual reality experience for Coca-Cola's Christmas campaign.

2014

Foosb is a foosball table connected to Facebook, developed by Bolha.

We created two new products: Foosb and Tiltin, which are foosball and pinball hackings. We carried out 3 vending machine projects for Bis (Mondelez), Coca-Cola and Visa, as well as actions at Lollapalooza and World Cup for Vivo, applying computer vision.

2013

Publicity image of the Buddy Cup project, with two cups toasting and an illustration of the toast being posted on Facebook.

The year of the Buddy Cup: the first IoT case in Brazil, for the advertising market. This year, Bolha launched Social Machine, a vending machine hacking solution that allows full control of the machine, creating several interactivity options.

12|11

Cards from the Volkswagen Super Trump game, produced by Bolha between 2011/2012.

We launched Bosii and Instagrid, two products from Bolha. We developed the application for the Vivo Captura campaign, which recognized inaudible sounds (soundtags). We created the Volkswagen Super Trunfo game, in physical and digital versions, in partnership with Grow.

2010

Detail of the Digital Portfolio project, image of the login screen applied on a tablet

Here officially begins the story of Bolha. Our first project is the service design for the Digital Portfolio, created and developed for GE Healthcare, with the aim of improving the GE sales team's journey with their prospects.

1993

🤘
Before the CNPJ came pirate radio, that is, subversive radio. Radio Bolha. Look at the origin of the name. The signals of Bolha invaded the radios of São José do Rio Preto, taking punk rock to the interior of SP. From there our first electronics project emerged: the homemade creation of a radio transmitter.