Challenge
Transforming the participants in the Coca-Cola space into real celebrities of the event, creating memorable video clips of the interaction of the participants, who gave a huge boost to the Coke Box - an interactive installation created by SRCOM.
Solution
The crowd entered the Coke Box, chose a musical style and let loose. Two cameramen were filming while, in the background, a surprising graphic projection - created by visual artist Glauber Vianna - filled all the walls of the space.
We developed the complete mechanics of participation, with intelligent management of virtual queues, a registration interface for use by promoters, a video editing panel and publication of the films. And most importantly: the system for recording the participants' video clips, which was responsible for transmitting the content live to the big screen outside the Coke Box and, once everything had been edited, for sending the video clip automatically to each participant's WhatsApp.
