Challenge
86% of Brazilian women have been harassed at parties and clubs. But many men still insist on not seeing the problem.
Solution
In partnership with Ogilvy, we created the first dress to monitor harassment and raise awareness. Dress for Respect records tactile information: every time someone touches, leans against or squeezes one of the dress's sensitive points. The touches captured by the dress are mapped and show the volume, location and frequency of harassment. In almost 4h of pilot action, and with 3 different models, the dress counted 157 touches in a single night.
