Challenge
Promote the launch of the film Chemical Hearts by creating an emotional social experiment that connects stories about participants' first love, generating personalized art of the emotions detected.
Solution
Bolha has developed a system that collects three dimensions of emotions from participants: neural activity, heartbeat and their own voice. As selected participants narrate their story of first love, the system processes the information and from the collected data creates an abstract, animated, generative artwork unique to each story told in this exciting activation.
