Challenge
Creating interactive and fun experiences for Sprite's League Fresh campaign. At this delicate time when everyone is at home, contributing something that relieves tension is essential.
Solution
Based on the concept idealized by Wieden+Kennedy São Paulo, we created a series of games to refresh the minds of the people who were at home due to the pandemic. With very irreverent humor, we developed games and interactive experiences that were very fun, such as: PONG, hit your boss, pet the ferret, paint a raccoon, set up your Japanese garden, among other relaxing mini experiences.
