Challenge
Use Rock in Rio's official chatbot as a gateway to this activation, producing an interactive booth that generates viral content with high engagement potential: an official video of the event with participants typing #EUFUI.
Solution
We were present at Rock in Rio 2017 in this digital installation, where we carried out the complete production of the stand: organization, structure, scenography and promoters. And of course, we developed the interaction and produced all the content. People entered the booth and recorded a video of themselves at RiR.
A unique video that showed a view from outside the Earth and a super zoom effect until arriving at the City of Rock, in our booth. The generated video was processed on the server, a mix of live content (recorded by users at the booth) with the previous content: motion of the view outside the Earth, satellite images and overflight captured via drone.
To participate, users interacted via chatbot, starting the registration by Messenger Code. At the end, they received the link to their video through Facebook Messenger itself.
