Challenge
GE had a high cost of producing and printing the GE Healthcare solutions catalog, with content that needed to be updated or added to on a regular basis. The catalog is an important material for the sales team, but had complex logistics and operation.
Solution
Bolha created the GE Healthcare Digital Portfolio, a mobile app developed for iOS and Android platforms. In addition to the app, we developed the content management platform (CMS), which allowed to manage the contents of the portfolio, register users of the sales team, view lead information, among other information.
The purpose of the app is to serve the sales team with always up-to-date information about the brand's products, as well as to generate personalized presentations for prospects, leaving all the useful information for their convincing of the purchase until a certain deadline.
Bolha also developed an exclusive mini-site for the sales team, with useful and didactic information about the new tool, presenting tips on how to install and how to use this application, and we planned the execution of campaigns that encouraged the adhesion (download and use) of the application by sales professionals. All this helped GE to reduce the volume of printed material production, minimize costs and optimize the creation of new content, keeping information about products, applications and technical data constantly corrected and updated.
