Challenge
Create a platform that brings NIVEA customers closer to the company's digital channels and establishes a new form of service with specialized consultants.
Solution
We developed the new Minha Pele digital channel, a web app that sets up a personalized skincare self-care routine. When accessing the platform, the person was invited to answer a brief questionnaire and, based on these answers, a self-care journey was created for them, indicating ways of using it, NIVEA products and links to buy each product or the complete kit online. One of the central points of this new channel was the ability to schedule video calls with specialized NIVEA consultants, who would answer questions and make recommendations based on each customer's needs.
As part of the registration experience, we developed an augmented reality experience that helped people understand their skin type. This small flow, innovative in its format, was very important for the cross-checking of data in the questionnaire to result in the appropriate recommendation of NIVEA products. Bolha , in conjunction with Questtonó, created a complex mapping of products and their attributes to cross-reference with the answers to the questionnaire and result in a self-care routine created automatically and tailored to each person.
Bolha also designed and developed a complete dashboard to give the NIVEA team an overview, as well as creating the service panel through which the consultants interacted with the Minha Pele audience.
